Completed website · no longer online
A plant for your home
A plant needs to suit the light, space and habits of the person who takes it home. Clarity Plants paired original film photography with detailed product pages, size options and care advice. I developed the shop as a complete customer experience, from first discovery through delivery to caring for the plant at home.
The challenge
Create a shop where customers can choose a plant for their home and lifestyle. Before ordering, they need to see its character and size and understand light requirements, care difficulty and suitability for a home with pets.
My role
Andrey — website development.
Photography sets the tone
Film photographs show the plants’ textures and forms. A restrained palette and generous imagery connect the storefront to the catalogue. Collections and categories guide visitors from a first impression to choosing a plant.
Choosing a plant you can care for
Alongside the photo and price, customers see size, light requirements, care difficulty and a pet-toxicity warning. Delivery, care guidance and additional services follow below. This information supports the choice before checkout.
The outcome
The shop combined a distinctive visual identity with an informative catalogue. Product pages helped customers choose a plant suited to their conditions, not just its appearance. Care guidance, delivery and additional services formed part of the buying journey.
